Now in the stores you can find absolutely all, any thing. But to make the thing exactly YOUR, to fill it individuality, to give it uniqueness - for this you can use machine embroidery. For example, an ordinary bag for shoes. There are millions bags in stores. But if decorate bag with embroidery, you will never confuse such a bag with other bags; you will recognize it always and everywhere, because the other such bag is just no.
Find this design here: Horse heart free embroidery design.